Are You Ready for PR?
PR is a vital part of a marketing strategy for any brand that wants to grow as well as maintain its positive presence among existing customers.
But, timing is everything. Before you kick off a PR program, make sure you’ve checked some important boxes!
Goals: Make sure you are crystal clear on your goals. PR is about brand awareness - not sales, not acquisition. PR is at the top of the marketing funnel - the publicity will get you eyeballs, but you need to ensure that the rest of your marketing channels are prepared to convert interest.
Audience: Make sure you have a defined audience. This is integral to building out a PR plan and determining how you’re going to reach them!
Content: Do you have your unique story and key messaging down? Do you have images, videos, etc. that support your product or service? Do you have data to support your story or product?
Commitment: PR is an investment. Be ready to commit at least 6-12 months of time and budget for optimal results. Since PR is earned media (we aren’t paying to get your story placed), there are no sure fire guarantees to an immediate story. It takes time and grit to get you into that The New York Times article or onto the Today Show!
Think you are ready for PR and want to chat? Email us at connect@143communications.com.
~ Jamie