Company News: 143 Partner, Tess Darci, featured in Authority Magazine

Tess was interviewed by Kristen Shea, President of Tribe Builder Media, about “The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro” on Authority Magazine.

One piece of her advice is:

“Be strategic about your target media list. Although a client might say all they want is to be on the national morning shows, as PR pros, it’s our job to guide the client on how they’re going to reach their audience most efficiently and quickly. First, determine your client’s target audience and then develop your media list to ensure you’re targeting the right media outlets that will reach that target audience. I can’t tell you how many times we’ve had clients say all they want is to be on the morning shows, but then they get on the morning shows and it does nothing for their brand. I’ve had much more success with longer tail results securing coverage for a client in a key trade or in a local media outlet that’s a key market of growth for their brand.”

Read the full article here on Authority Magazine. And reach out on our contact us page if you want to chat more!