Company News: Curl Cult Names 143 Communications as Public Relations Agency

Company Taps Agency’s Beauty + Consumer Expertise to Grow Brand Awareness For Industry’s First Ever Protein Perm and Textured Hair Line 

Boston, MA, April 25, 2022 – Curl Cult®, the first ever Protein Perm and hair texture line, has named 143 Communications its Public Relations agency.  Founded by Janine Jarman, owner of Hairroin Salon and celebrity hairstylist, Curl Cult is changing the industry with the brand’s exclusive and first-to-market Pisum-Protex™ technology.  The entire line, which has been seven years in the making, is vegan, cruelty-free, paraben-free and sulfate surfactant-free.

143 Communications is executing a robust media relations strategy for Curl Cult in order to grow both industry and consumer brand awareness for this female-founded, female-led startup. From hair stylists across the country to consumers with textured hair, the 143 Communications team is leading the charge to ensure this brand becomes a household name. 

“We loved the chemistry our team had with 143 Communications right off the bat and being that we’re a startup, we were in need of a partner that could move quickly and pivot when necessary,” said Janine Jarman, Founder, Curl Cult.  “The 143 team exuded those qualities and that, combined with their deep expertise in beauty and consumer media relations, made the decision to partner with their team an easy one.” 

“In addition to the fact that we are always honored to represent female-founded businesses, our team was so excited to launch the reinvention of the perm and grow brand awareness for an entirely new curl category,” said Tess Darci, Co-Founder, 143 Communications.  “It’s an exciting time for the hair industry and we’re thrilled to have the opportunity to be the ones who get to scream it from the rooftops.” 

To learn more about 143 Communications, visit www.143communications.com.  For more information about Curl Cult, visit www.curlcult.com.