PR 101: What’s Your Approach?
When it comes to a Public Relations program for a company, it’s a never a one size fits all strategy. Depending on what your brand is doing or offering, there are many different ways approaches to achieve earned media that’s going to help you grow your brand awareness. Below we’ve highlighted some of the tactics to secure coverage based on the type of brand.
If your brand is a destination in the travel space, then press trips are a great way to go. The most probable way to secure coverage is to have the media experience everything that the destination has to offer and why it's a unique place to visit. Once you’ve helped the media fall in love with your destination, there’s nothing stopping them from writing about it.
If your brand is a product, for example beach bags, the best strategy is a media sampling program offering samples to the media providing an opportunity for them to touch, feel and test the product. If the product is good quality, then it should speak for itself securing product placements in earned media **a professionally designed sell sheet and/or a personal note from the founder on why this product is special is an added bonus.
If your brand works in a sector where it's collecting lots of data, then that data can be sliced and diced to show trends in that particular industry. The media love trends, especially if it’s data they haven’t seen before, so the data might be included in an article with a nod to your company (and hopefully a direct link to boost that SEO).
If your brand is an event like a festival or convention, the strategy is two-fold where you’ll want to get it listed in all local event pages within earned media to drive to the event. Secondly, once the event is over, sending content (photos, highlights, etc.) to the media for recaps on the event will help to drive interest for the following year and grow brand awareness.
If your company is looking to drive employee retention, then a strong internal communications program will help engage employees and get them excited about integral parts of the year, as well as company news.
If any of the above resonates, don’t hesitate to reach out to us for an initial PR proposal at connect@143communications.com.