PR 101: The Intersection of Public Relations and SEO

How does PR help SEO? 

First, let’s take a step back and define the meaning of SEO (Search Engine Optimization) and why it’s important for brand awareness. SEO is a tactic used to improve your website’s visibility and ranking in search engine results in Google. It’s the digital version of having your product displayed in the front window of a store versus being buried in a rack at the back of a store. If your website appears higher in search results, it’s more likely someone will click on it and visit your website.

Where does PR come in with SEO? 

When a brand receives a digital earned media placement from PR, much of the time, somewhere in that placement is a link back to the brand’s website. Good PR Pros always request a link to be included in an article. Media publications have very high ranking domain authorities which means a direct link will help increase the brand’s SEO. Not only does that earned media placement provide a positive third party endorsement from a reliable source, but that link will earn equity over time to further increase the brand’s SEO. 

If you’re looking to increase your brand’s SEO, a digital PR program is integral to SEO goals. Interested in learning more? Get in touch.