PR 101: Holiday Gift Guide Placements
Did someone say holiday?! Yes, that’s right. September 22nd might have just been the first day of Fall and while many are still coming to grips with the fact that summer is officially over, Public Relations professionals are already well into their 2024 Holiday Gift Guide pitching. What does this mean? Our goal with HGG pitching is to secure our clients placements in some of the many HGG featured in national consumer media such as CNN Underscored, Equire, Oprah Daily and Wine Enthusiast, just to name a few. If you’re one of the many who aren’t familiar with this process, we’ve outlined our top five tips below on HGG product placement.
Affiliate: Many publications that feature HGGs require an affiliate link which gives them a percentage of the sale generated from their link to your product and it’s important to include that link in your pitch. Not sure where to start? We recommend ShareASale as generally it’s preferred for media.
Timing: Believe it or not, HGG pitching starts as early as right after Labor Day Weekend so make sure you get all your pitches out that first week in September and continue follow up throughout the Fall.
Product images: Embed a clear image with each of your pitches. The media receives 100s of HGG pitches a day and does not have bandwidth to read every single pitch. Make sure your pitch includes an image they can view easily and then file the pitch for when it's time for them to submit their article.
Keep it concise: Your pitch should be more than a couple sentences and don’t forget key information like the company’s website, MSRP and if it’s a new launch.
Standout features: Does your product have exclusive packaging just for the holidays? Is it deeply discounted for a finite amount of time? Is the product endorsed by a celebrity or major influencer? If there is something unique that will make your product stand out from the rest, make sure it’s prominently called out in your pitch.
At the moment, our team is actively pitching HGGs for multiple clients across multiple industries. If you’re looking for HGG placements - both national and regional - we’re available for small HGG projects. But make sure to reach out to us soon as HGG pitching is well underway!
Happy Holidays!
~Tess & Jamie